OSIM #UDREAMOUTOFTHISWORLD

The Challenge:

With its new uDream Pro variant (with Virtual Reality) on the horizon, OSIM needed to find a way into the fatigued markets suffering a 2-year pandemic. Stress was at an all-time high with at least 92% of Singaporeans feeling stress from work deadlines, relationship issues, family, health and employment with big ticket items fast taking a backseat.

The Strategy:

To launch the OSIM uDream Pro Well-Being Chair, The World’s 1st 5-Senses Well-Being Chair, we tapped on Singaporeans’ increasing desire for escapism. In order to highlight the virtual reality aspect and state-of-the-art technology, we chose to partner with Rae (@here.is.rae) — OSIM’s first virtual ambassador and South East Asia’s top virtual influencer. Our campaign also offered them the opportunity to finally travel, not physically, but via Virtual Reality technology.

Role: Art Director

Marketing Excellence Awards (2022)

Excellence in Retail/Shopper Marketing (Finalist)

Markies Award (2022)

Most Effective Use – Customer Acquisition (Silver)
Most Effective Use – Digital (Finalist)

The Loyalty & Engagement Awards (2022)

Best Engagement Strategy – B2C (Finalist)
Best Use of Influencers (Gold)