In the business of solving problems, building brands like an artist, selling them like a scientist.
Currently writing my way to work with you.
It’s funny.
From art direction to copywriting and landing on strategy, the brain works in exciting ways. How'd I get here?
Was it an accident or purely calculated?
It's mischievous; it's my craft.
Work
My journey began with image and design systems. But like the tale as old as time, I was drawn to the power of words. Now, I solve problems by navigating complexity to find simple, powerful truths that resonate and inspire action.
Let's connect, have a coffee and chat about what "truth" means to us.
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Experience
Content Strategist
Hashmeta
Jul 2023 - present
Copywriter
TMRW
Jul 2022 - Jun 2023
Art Director
DIFFERENT
Aug 2020 - Jul 2022
Singapore Community Radio
Jul 2019 - Jan 2020
White label Records
Jul 2019 - Jan 2020
Writer
VINYL OF THE DAY PTE LTD (#vinyloftheday)
Jul 2019 - Jan 2020
Virtual Reality Designer
MeshMinds
Apr 2017 - Feb 2018
Social Media Strategist
The Golden Rule Barber Co.
Apr 2015 - Aug 2015
Freelance Photographer
The Analog Vault
Moonbeats Asia
Symmetry Entertainment
Upsurge Productions
Future Music Festival
LAMC Productions
Oct 2013 - May 2018
Graphic Designer
Infinite Frameworks Studios
Jun 2011 - Aug 2011
Education
Goldsmiths, University of London
Bachelor of Arts (Honours) Design Communication,
Design and Visual Communications, General
2016 - 2019
Nanyang Polytechnic
Diploma, Motion Graphics & Broadcast Design
2009 - 2012
About
All commercial works on this site are the property of my clients and are featured here with their permission.